STEMPLUG social relaunch

What I made

STEMPLUG makes books, robotics kits, and hands-on STEM programs for underrepresented youth. When I joined as a remote Marketing and Growth Intern in May 2026, its TikTok account had been dormant for roughly three years. I relaunched the account and now produce an ongoing Instagram and TikTok content series that promotes the books, kits, and programs. Alongside the content, I coordinate logistics and promotion for STEMPLUG's STEM workshops and community events.

describe the content series in one or two sentences — the recurring formats, how often you post, and what the relaunch video was about. No source covers this.

Outcome

• Relaunched the TikTok account after roughly three dormant years.
• The Instagram/TikTok series has reached 6,000+ views to date.
• Coordinates logistics and promotion for STEM workshops and community events.

what did the first few weeks look like — did you audit the old account, set a posting cadence, or test formats before settling on the series? Answer this and a "## Process" section can be added here.

Tools

list the tools used for the STEMPLUG videos and graphics, then write one sentence here and fill the frontmatter `tools` list. Your resume lists Adobe Premiere, Express, Canva, and Figma for design and video work, but this page should only name the ones you actually used here. Nothing renders in this section until then.