PORTFOLIO c/o MATTHEW JAY ZUNIGA™

VISITOR · --:-- · — · —

CASE STUDY 02 OF 14

Texas Tech event collateral system

SUBTITLE 60+ pieces for 25–30 events

c/o TEXAS TECH

Design (n.)
— brand identity, collateral, social graphics. See: PRESENTATION. [VER. 002]

ROLE Visual Identity and Brand Coordinator, Intercultural Education & Engagement, Texas Tech UniversityTIMELINE Jan 2024 – Jul 2025TRACKS design

WORK IN PROGRESS

OUTCOME 60+ print and digital pieces for 25–30 events across three units; the full 2025–26 academic-year event flyer set pre-built before leaving the role

IMAGES 22 FLYER 17 SOCIAL POST 03 GRAPHIC 01 INVITATION 01

  1. Synthwave IEE Game Day flyer, February 8th noon-3 PM, pizza and wings, arcade cabinet on purple grid
    FLYER IEE GAME DAY · FEBRUARY 8TH · NOON-3 P.M. · BOARD GAMES · XBOX & PS5 · 1200×1553 · WEBP · 57 KB · ALT Synthwave IEE Game Day flyer, February 8th noon-3 PM, pizza and wings, arcade cabinet on purple grid
  2. 2025 King Weeklong Celebration graphic, gold KING title, Mission Possible theme, MLK and Coretta Scott King on blue
    GRAPHIC 2025 KING WEEKLONG CELEBRATION · JANUARY 18TH-24TH · "MISSION POSSIBLE" · 1080×1080 · WEBP · 56 KB · ALT 2025 King Weeklong Celebration graphic, gold KING title, Mission Possible theme, MLK and Coretta Scott King on blue
  3. Poisoned Plate flyer in Scrabble tiles on red evidence board, April 2 2025, 6-8 PM, Student Enrichment Center
    FLYER POISONED PLATE · APRIL 2, 2025 · 6PM-8PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 86 KB · ALT Poisoned Plate flyer in Scrabble tiles on red evidence board, April 2 2025, 6-8 PM, Student Enrichment Center
  4. Trivia Bowl flyer, Feb 12 2025, 12-2 PM, Student Enrichment Center, red buzzer on podium, navy and red
    FLYER TRIVIA BOWL · FEB. 12, 2025 · 12PM-2PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 47 KB · ALT Trivia Bowl flyer, Feb 12 2025, 12-2 PM, Student Enrichment Center, red buzzer on podium, navy and red
  5. The Block Party flyer, red glowing boombox over brick building, October 17 6pm, Student Enrichment Center
    FLYER THE BLOCK PARTY · OCTOBER 17 6:00PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 60 KB · ALT The Block Party flyer, red glowing boombox over brick building, October 17 6pm, Student Enrichment Center
  6. Reel Truth flyer for The 13th movie night, flag and striped figure art, Sept 5 6pm, Student Enrichment Center
    FLYER REEL TRUTH: THE 13TH MOVIE NIGHT & DISCUSSION · THU SEPT 5 6PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 86 KB · ALT Reel Truth flyer for The 13th movie night, flag and striped figure art, Sept 5 6pm, Student Enrichment Center
  7. Real Talk mental health flyer, spotlit microphone on purple curtain, March 12 2025 6pm, Student Enrichment Center
    FLYER REAL TALK: A CONVERSATION ABOUT MENTAL HEALTH · MARCH 12TH 2025 6PM · 1080×1080 · WEBP · 56 KB · ALT Real Talk mental health flyer, spotlit microphone on purple curtain, March 12 2025 6pm, Student Enrichment Center
  8. Pass the Aux graphic: red type over two vinyl records with IEE labels, releases February 19th at 6:30 PM
    SOCIAL POST PASS THE AUX · RELEASES FEBRUARY 19TH AT 6:30PM · 1080×1080 · WEBP · 43 KB · ALT Pass the Aux graphic: red type over two vinyl records with IEE labels, releases February 19th at 6:30 PM
  9. Paint & Vibe with DJ Danny flyer, Tuesday Oct 22nd 5-7 PM, Student Enrichment Center, canvas on easel, QR code
    FLYER PAINT & VIBE WITH DJ DANNY · TUESDAY, OCTOBER 22ND · 5P.M.-7P.M. · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 103 KB · ALT Paint & Vibe with DJ Danny flyer, Tuesday Oct 22nd 5-7 PM, Student Enrichment Center, canvas on easel, QR code
  10. Etiquette Brunch invite: postcard on place setting with gold cutlery, March 8th 11am, Student Enrichment Center
    INVITATION ETIQUETTE BRUNCH · MARCH 8TH, 11AM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 60 KB · ALT Etiquette Brunch invite: postcard on place setting with gold cutlery, March 8th 11am, Student Enrichment Center
  11. Cooking with Honeychild Catering flyer, Oct 2nd 5:30-7:30 PM, Human Sciences Lab 605, skillet on purple, QR code
    FLYER COOKING WITH HONEYCHILD CATERING · OCTOBER 2ND · 5:30PM-7:30PM · HUMAN SCIENCES, LAB 605 · 1080×1080 · WEBP · 103 KB · ALT Cooking with Honeychild Catering flyer, Oct 2nd 5:30-7:30 PM, Human Sciences Lab 605, skillet on purple, QR code
  12. Pasta Night with IEE flyer, bread and spaghetti on purple, March 26 2025 5-7pm, Human Sciences room 605, QR code
    FLYER PASTA NIGHT WITH IEE · MARCH 26 2025 · 5PM-7PM · HUMAN SCIENCES ROOM 605 · 1080×1080 · WEBP · 108 KB · ALT Pasta Night with IEE flyer, bread and spaghetti on purple, March 26 2025 5-7pm, Human Sciences room 605, QR code
  13. Cheers & Careers flyer, red block title over maroon wood desk with keyboard and notebook, Feb 4 5:30-7pm
    FLYER CHEERS & CAREERS · FEB. 4TH 5:30PM-7PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 57 KB · ALT Cheers & Careers flyer, red block title over maroon wood desk with keyboard and notebook, Feb 4 5:30-7pm
  14. Hooray for the Holidays flyer, purple gift with red-white twine and tag, December 2 11am-1pm, Student Enrichment Center
    FLYER HOORAY FOR THE HOLIDAYS · DECEMBER 2ND 11AM-1PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 98 KB · ALT Hooray for the Holidays flyer, purple gift with red-white twine and tag, December 2 11am-1pm, Student Enrichment Center
  15. Flyer: Create a calming bottle, November 14th 11:30 AM, Student Enrichment Center, glitter bottle on purple bubbles
    FLYER CREATE A CALMING BOTTLE · NOVEMBER 14TH · 11:30 AM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 92 KB · ALT Flyer: Create a calming bottle, November 14th 11:30 AM, Student Enrichment Center, glitter bottle on purple bubbles
  16. Purple flyer: Debunking Myths of Professionalism, March 26th 6:30-7:30 PM, Student Enrichment Center, suit line art
    FLYER DEBUNKING MYTHS OF PROFESSIONALISM · MARCH 26TH · 6:30-7:30 P.M. · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 65 KB · ALT Purple flyer: Debunking Myths of Professionalism, March 26th 6:30-7:30 PM, Student Enrichment Center, suit line art
  17. College Content Creating 101 flyer styled as a phone camera screen, Sept 11 6-7:30pm, Student Enrichment Center
    FLYER COLLEGE CONTENT CREATING 101 · SEPT. 11TH 6PM-7:30PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 68 KB · ALT College Content Creating 101 flyer styled as a phone camera screen, Sept 11 6-7:30pm, Student Enrichment Center
  18. Family Weekend Cookout flyer with Texas BBQ tray on red-purple gradient, Sept 27 12-3pm, Student Enrichment Center
    FLYER FAMILY WEEKEND COOKOUT · SEPTEMBER 27TH 12PM-3PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 108 KB · ALT Family Weekend Cookout flyer with Texas BBQ tray on red-purple gradient, Sept 27 12-3pm, Student Enrichment Center
  19. Teamwork Makes the Dreamwork flyer, silhouettes helping each other up a hill on red sky, Sept 18 12-2pm
    FLYER TEAMWORK MAKES THE DREAMWORK · SEPTEMBER 18TH 12PM-2PM · STUDENT ENRICHMENT CENTER · 1080×1080 · WEBP · 70 KB · ALT Teamwork Makes the Dreamwork flyer, silhouettes helping each other up a hill on red sky, Sept 18 12-2pm
  20. Red and plum Game Day flyer, Tuesday Feb 4, 11-1, card games and chess, free food, Student Enrichment Center
    FLYER IEE GAME DAY · TUESDAY FEB. 4 · 11-1 · STUDENT ENRICHMENT CENTER | 2533 15TH ST. · 1080×1080 · WEBP · 57 KB · ALT Red and plum Game Day flyer, Tuesday Feb 4, 11-1, card games and chess, free food, Student Enrichment Center
  21. IEE Fall Kickoff thank-you graphic on chalkboard framed by red school supplies, graduation cap icon
    SOCIAL POST IEE FALL KICKOFF · THANK YOU! · 1080×1080 · WEBP · 77 KB · ALT IEE Fall Kickoff thank-you graphic on chalkboard framed by red school supplies, graduation cap icon
  22. Red snowy graphic: Hours for the break, Dec 2-4 8AM-8PM, Dec 5-Jan 14 8AM-5PM, weekdays only, gingerbread man
    SOCIAL POST HOURS FOR THE BREAK · DEC. 2ND-4TH 8A.M.-8P.M. · DEC. 5TH-JAN. 14TH 8A.M.-5P.M. · 1080×1080 · WEBP · 105 KB · ALT Red snowy graphic: Hours for the break, Dec 2-4 8AM-8PM, Dec 5-Jan 14 8AM-5PM, weekdays only, gingerbread man
IMAGE01 OF 22

What I made

As Visual Identity and Brand Coordinator for Intercultural Education & Engagement at Texas Tech, I designed 60+ print and digital pieces for 25–30 events across three units: Campus Access & Engagement, the Student Enrichment Center, and Raider Education. The work covered flyers, posters, brochures, social graphics, event signage, presentations, videos, and merchandise.

My job was to create marketing materials that reel students in and establish community. The designs covered everything from cooking classes and film screenings to professional development events.

once the phase-2 images land in the `images` list above, restore your old-portfolio line here: "Here you can find most of the designs I made for the department over the year ... so hopefully some of them catch your eye." It was removed because the page currently shows no images.

I built the collateral around a shared template system and kept branding consistent across departments, student organizations, and external partners.

confirm "shared template system" is accurate — the only sources are your case-study outline in PORTFOLIO_BRIEF.md ("template system") and the resume skill "brand identity systems and templates". If it holds: how many templates were in the system, what did they share (type, color, grid, logo lockups), and did each unit have its own variant?

Outcome

  • 60+ print and digital pieces for 25–30 events across three units.
  • Branding kept consistent across departments, student organizations, and external partners.
  • Before leaving the role, I pre-built the full 2025–26 academic-year event flyer set.

are there attendance, reach, or reuse numbers for these events? None are in the brief, so none are claimed here.

Process

describe how a piece moved from a unit's event request to a finished flyer — who briefed you, how approvals worked, and how you scheduled the 2025–26 set ahead of time. No source covers this; the section stays empty until you answer, or delete the heading.

Tools

Adobe Premiere, Illustrator (basic), Express, and Acrobat; Canva; Figma; Blender; OBS.

which tools did the bulk of the flyer work, and which were used only for video (Premiere, OBS) or 3D (Blender)?

NOTESFOR THE PURIST
AUDIENCE
— Texas Tech students; branding also had to work for departments, student organizations, and external partners
CONSTRAINT
— 25–30 events across three units; branding had to stay consistent across departments, student organizations, and external partners
TOOLS
— Canva, Figma, Adobe Illustrator (basic), Adobe Express, Adobe Acrobat, Adobe Premiere, OBS, Blender
TRACKS
— design

EXIT ↩