PORTFOLIO c/o MATTHEW JAY ZUNIGA™

VISITOR · --:-- · — · —

CASE STUDY 12 OF 14

ZUN, fashion, and the Lubbock creative community

c/o SELF

Design (n.)
— brand identity, collateral, social graphics. See: PRESENTATION. [VER. 002]

ROLE Founder of ZUN; model for local Lubbock designers.TIMELINE —TRACKS design

WORK IN PROGRESS

OUTCOME —

IMAGES 11 RUNWAY 03 PRODUCT 03 MOCKUP 02 EDITORIAL 01 WORDMARK SKETCH 01 FILM PHOTO 01

  1. Streetwear models lined up under a red canopy at golden hour, audience seated, food trucks behind
    RUNWAY LOCAL DESIGNER SHOW · DOWNTOWN LUBBOCK · 1200×1600 · WEBP · 134 KB · ALT Streetwear models lined up under a red canopy at golden hour, audience seated, food trucks behind
  2. Black hoodie on wood floor with ZUN varsity letter patches, cream Z and N and a fuzzy black U
    PRODUCT ZUN HOODIE · BLACK · VARSITY LETTER PATCHES · 1200×1601 · WEBP · 87 KB · ALT Black hoodie on wood floor with ZUN varsity letter patches, cream Z and N and a fuzzy black U
  3. Model in sunglasses on a dark stage wearing a distressed hoodie reading Immune To It All with blue rhinestone lines
    RUNWAY HOODIE PRINTED "IMMUNE TO IT ALL" · DARK CURTAIN · 1200×800 · WEBP · 28 KB · ALT Model in sunglasses on a dark stage wearing a distressed hoodie reading Immune To It All with blue rhinestone lines
  4. Fisheye shot from below of seven people in styled streetwear looking down into the lens against a pale sky
    EDITORIAL FISHEYE GROUP SHOT · STREETWEAR · 1200×800 · WEBP · 90 KB · ALT Fisheye shot from below of seven people in styled streetwear looking down into the lens against a pale sky
  5. Grey hoodie close-up with black varsity ZUN letter patches outlined in cream
    PRODUCT ZUN HOODIE · GREY · BLACK VARSITY PATCHES · 1200×1600 · WEBP · 187 KB · ALT Grey hoodie close-up with black varsity ZUN letter patches outlined in cream
  6. Black hoodie on a shag rug with Z-U-U-U-N patch letters arranged in a dipping curve
    PRODUCT ZUUUN HOODIE · BLACK · ARCED LETTER PATCHES · 1200×1600 · WEBP · 110 KB · ALT Black hoodie on a shag rug with Z-U-U-U-N patch letters arranged in a dipping curve
  7. Drawing app gallery showing Gummy ZUN 2: red glossy ZUN lettering with lime-green and black outline
    WORDMARK SKETCH GUMMY ZUN 2 · 2732 × 2048 · 1 LAYER · 1200×1600 · WEBP · 45 KB · ALT Drawing app gallery showing Gummy ZUN 2: red glossy ZUN lettering with lime-green and black outline
  8. White t-shirt mockup with ZUN spelled in silver foil balloon letters across the chest
    MOCKUP ZUN TEE · WHITE · SILVER BALLOON LETTERS · 1200×1140 · WEBP · 10 KB · ALT White t-shirt mockup with ZUN spelled in silver foil balloon letters across the chest
  9. Model in tie-dye sweatshirt and denim shorts walking a wooden runway under a red canopy past a seated crowd
    RUNWAY OUTDOOR SHOW · WOODEN RUNWAY · RED CANOPY · 750×500 · WEBP · 27 KB · ALT Model in tie-dye sweatshirt and denim shorts walking a wooden runway under a red canopy past a seated crowd
  10. Texas license plate mockup reading ZUN X23 with space shuttle, cowboy and oil derrick graphics, shown on a screen
    MOCKUP TEXAS PLATE "ZUN X23" · 1200×900 · WEBP · 42 KB · ALT Texas license plate mockup reading ZUN X23 with space shuttle, cowboy and oil derrick graphics, shown on a screen
  11. Flash film photo of three young men in dark streetwear jackets and a hoodie against a black wall
    FILM PHOTO THREE FRIENDS · STREETWEAR · FLASH · 585×391 · WEBP · 12 KB · ALT Flash film photo of three young men in dark streetwear jackets and a hoodie against a black wall
IMAGE01 OF 11

What I made

ZUN is my brand. Every creative idea I have is tied to it in some way, even when it is not fully fleshed out. Right now it is mainly a streetwear brand; over time I want it to become a gallery, clothing, and a corner for culture.

when did ZUN start? The old portfolio says "in development since 2021", but that year is not in PORTFOLIO_BRIEF.md Verified facts. Add it to the brief, then restore the sentence "It has been in development since [year]."

The name comes from my last name, Zuniga, which I only used to share with my mother until she got married and changed hers. I put ZUN on everything as a way to build a "family" among the people who interact with the brand, and to keep that legacy alive.

Alongside the brand, I model for local designers. Lubbock has a small but tight-knit community of designers and creatives of all kinds that gave me a sense of true family in my home away from home.

the old portfolio says you and your close friend Chi co-founded a creatives group in Lubbock with 100+ members. Neither the group nor the member count is in the brief's Verified facts. Confirm both (and whether Chi is fine being named), add them to the brief, then restore the sentence here.

Downtown Lubbock also hosts First Friday Art Trail, a monthly gathering of creatives and business owners from all over the city: fashion shows, live music, metal working.

Outcome

this section needs outcomes with numbers from PORTFOLIO_BRIEF.md Verified facts, and none exist for ZUN yet. Add to the brief, then write them here:

  • Your first show — the old portfolio lists "May 2024 - Key Johnson" with no detail. What was the date, what kind of show was it, what was it called, and what was Key Johnson's role (designer, host, organizer)?
  • How many ZUN pieces have you made or sold?
  • Have you shown ZUN or modeled at First Friday Art Trail? The old portfolio describes FFAT but does not say you took part.
  • The creatives group: confirm you co-founded it and its member count.

Process

Virgil Abloh is my inspiration in all that I try to create. He applied himself to everything that fascinated him, from architecture to music to fashion, and showed me that greatness is the product of pursuing your passions. Fashion keeps me grounded on what matters most: community and innovation. It is fun to be part of, but it is also a physical reminder that I am part of a bigger picture.

Tools

which tools do you use for ZUN designs and shoots? No source names any.

NOTESFOR THE PURIST
AUDIENCE
— Lubbock's small, tight-knit community of designers and creatives of all kinds, and the people who interact with the ZUN brand
CONSTRAINT
— —
TOOLS
— —
TRACKS
— design

DATE · YYYY-MM — end month if ZUN has ended, or say ongoing; the Work page sorts by this

TIMELINE · date range — no start or end date for ZUN is in the brief's Verified facts; confirm the start year, add it to the brief, then fill this in

ROLE · confirm whether to add 'co-founder of a Lubbock creatives group' — the old portfolio says you co-founded one with Chi, but the brief does not verify it

CONSTRAINT · what shapes the work? No source states a constraint — time alongside school and design jobs, budget, or working solo versus with other creatives?

OUTCOME · one line with a number from PORTFOLIO_BRIEF.md Verified facts — none exists for ZUN today; add to the brief first (pieces made or sold, shows walked, creatives-group member count), then write it here

EXIT ↩